OUR EXPERIENCE WITH PHARMACEUTICAL INDUSTRY
We initially faced the challenge of the Colombian pharma industry’s relatively low openness to innovate with marketing solutions. There were no precedents of VR solutions in this space, nor was it obvious how doctors would react to VR content.
How we made it
Our first brand message delivery through VR offered a cartoon-like experience in which users (doctors) could travel inside a baby’s gastric system destroying bacteria. Over a thousand doctors were attracted to and actually interacted with the VR delivery mechanism at the 5th International Pediatric Symposium in Cartagena, Colombia.
During the event, 4 out of every 5 doctors reported that they enjoyed the VR delivery of the brand’s message and 2 in every 3 doctors said that they would want to receive additional scientific information through innovative means such as VR or augmented reality. The unprecedented use of VR alone attracted media coverage, thus increasing overall brand exposure.
OUR EXPERIENCE WITH THE MILITARY AND TRAINING
Legal & Human Rights Office
Colombian Ministry of Defence Juan Carlos Pinzón Bueno
Create a training tool intended to help military personnel to have better understanding of in mission desicion taking from the human rights law perspective.
How we made it
We created a human rights law desicion making simulator based on an analysis of several different real-life missions.
Due to project succes, this tool is not only implemented for Airforce pilots, it is now being part of War School in order to train future Colombian Colonels and Generals.
In line with the museum director’s goal to put the institution at the forefront of technological engagement with the public, we developed different apps involving VR, AR, Multi touch screens and Holographic displays.
OUR EXPERIENCE WITH MUSEUMS AND EDUCATION
We also developed educational apps to be used on 50” touch screens with content on Colombia’s involvement in the Korean War, the evolution of guerrilla movements, and the history of the Colombian Air Force.
UNDERSTANDING THE TECHNOLOGY BEHIND
Historical Uniform AR app been used by Commander General of the Armed Forces, joined by the Commander of the Army and the Coordinator of the Joint Chiefs.